星农垦咖啡是新农垦集团下的咖啡零售品牌。
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SURE Design承担了星农垦咖啡项目中品牌VI及包装的整体设计工作。
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星农垦的logo我们以文字和咖啡田作为表达主体，体现出星农垦咖啡是来自土地、在地生产、中国咖啡的特性。我们以插画的形式作为咖啡包装的主形象，着重表达了云南咖啡农现场采摘咖啡的场景，体现出我们对中国咖啡这条路线的核心表达。整个包装保留了中国风格的同时，融合了“咖啡”这一本身带有外来母题的叙事色彩，形成中西的融合气质。
主持设计师：张烁
项目设计师：吴帆
设计师：吴帆、胡靖彤（实习）
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内容：VI、包装设计
周期：2022年8月-2022年10月
客户：星农垦
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插画：花椒Alex
STARFARM Coffee is a coffee retail brand under the Xinnongken Group
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SURE Design undertook the overall design work of the VI. Packaging Design in the STARFARM coffee project.
The logo of STARFARM is mainly expressed in words and coffee fields, expressing the characteristics of STARFARM coffee that comes from the land, is produced locally, and is Chinese coffee. We use illustration as the main image of coffee packaging, emphasizing the scene of Yunnan coffee farmers picking coffee on-site, reflecting our core expression of China's coffee routes. While retaining the Chinese style, the whole package combines the narrative color of "coffee", which has an external theme, to form the fusion temperament of China and the West.
Principal Designer: Zhang Shuo
Project Designer: Wu Fan
Designer: Wu Fan, Hu Jingtong (Internship)
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Content: VI, Packaging Design
Period: August 2022 - October 2022
Customer: Star Nongken
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Illustration: Pepper Alex
